The main point that I will be arguing throughout my essay is the significance of marketing and adverting on society.  I would like to examine the effects of advertising on Americas youth and its persuasive value.  Advertising is all around us.  No matter where you go it is easy to see just how prevalent advertising and marketing is in America.  From product placement in major motion pictures to billboards and commercials.

There are also many underlying forces that advertising has on society.  Some of these forces include peoples change of perception based on advertising.  For example many of the commercials on television, in an effort for viewers to purchase their product place good looking people in their advertisement.  An example of this strategy is the pro-activ commercials. These commercials have celebrities such as Jessica simpson along with other pop culture icons.  These icons have a wow effect on the audience.  These people appeal to their target audience, being the teen population.  The teens think that if these popular people have had acne and then used the acne product being advertised then the teen will have no problem admitting their acne problem and purchasing the product.

Another aspect that I would like to convey in my essay is the influence that some advertisements have on young kids.  These victims of the commercials are not yet old enough to realize that these commercials are not to be taken at face value.  The younger kids see an older good looking authoritative figure drinking alcohol, then this could in turn make them want to indulge in the illegal activity.

Another talking point could potentially be the positive side of advertisements.  For example psa advertisements are key in terms of warning people of the dangers of activities such as using drugs.  These announcements are not only positive for the single viewer but for the community as a whole.